Main Objectives: As we know social media is going crazy these days. Many companies have reduced or cut their budgets on other media and focusing primarily on social media.As we know social media is going crazy these days. Many companies have reduced or cut their budgets on other media and focusing primarily on social media. Businesses are on social media primarily for brand awareness. And the second objective of companies’ presence on Social Media is community engagement. Content distribution, lead generation and sales are all are main objectives. Surprisingly the least important factor is customer service.
It seems that the main challenge for the marketers on social media is driving traffic to their websites. It should be noticed that organic reach has decreased during last year and companies must consider investment on social media to drive traffic. Generating lead, ROI measurement, time dedication to social media, content generation, right audience targeting and responding to the comments are other challenges companies facing regards to social media usage.