This is Phil Knight’s memoir about the origin story of Nike, which started out as Blue Ribbon Sports. He started selling Japanese running shoes out of his home and eventually turned that business into a billion-dollar company
Phil Knight humbly started by selling the shoes from a trunk, he grossed $8,000 the first year in1963. Today, Nike’s annual sales top $30 billion.
This book proves the American Dream is still alive, the opportunity is here!
It all started when a 24 years old student suddenly had a crazy Idea of bringing Japanese running shoes into the USA back in 1962, just less than two decades after USA bombed Nagasaki and Hiroshima. The first five years of the company, Knight had to work full-time because the company didn’t have any resources to support him and his new family. He used nights, weekends, and in all the gaps in between to get Nike (the Blue Ribbon Sports) up and running. Knight covers all of it in detail. The ups and the downs. The many downs. The moments where he felt like he could lose it all, which seemed to happen at least once a year.
I admire him because he bares his soul in this great book. I’m thankful to Knight for putting it all down in papers. What I adore the most about this fine memoir is that it’s not an ego-gratifying show of his excellence, heavily focused on the success of the company and just image of all the good things. Instead, it focuses on the beginning years of Nike, the challenges, the flaws and the downs. Knight covers all of it in detail. The ups and the downs. His personal struggles as a leader and a manager. The people that drove him fucking crazy at the beginning, but were ultimately indispensable to the company. It’s an incredible story that inspires us all to play harder, dig deeper and never quit.
“Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”
Or in other words, Just Do It!
This is a real life story of passion, perseverance, belief, loyalty and teamwork with a lot of heart.
BTW, it is one of the favorite books of 2016 for the 1st (Bill Gates) and 2nd(Warren Buffet) richest men in the world
“A refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.”—Bill Gates
“‘The best book I read last year. Phil is . . . a gifted storyteller.”–Warren Buffett
This is a MUST read for every single person on the planet After reading this book, I have a different feeling whenever I wear my Nike, I think I start to love him too.
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